Product updates

Our goal is to constantly improve Plecto by bringing you new and exciting features.
We will regularly update this page, so check back often to learn about the latest changes!

More product updates
July 11, 2018
New feature

We're breaking it down with Facebook! 🤖

We are happy to announce, that our Facebook integration now supports action breakdowns to make your ad insights even more powerful! ⚡️

What are action breakdowns?

Action breakdowns are a way to quantify the actions your visitors take with ads. This means that you can get additional information on your ads and campaigns on Facebook.

Cool, what can I do?

There are a number of different action breakdowns that can be combined. As an example, you can choose to see what devices (iPhone, Android, Desktop) different age groups or genders use when reacting to your ads.

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With these additions, you can easily keep track of your ads and their target, and with one glimpse on your dashboard, you can immediately take action to improve your ad targeting.

Nice, how do I do it? 🤩

When you create a new data source, after choosing your Facebook ad account, you simply click the desired combination of breakdowns and action breakdowns:

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What about my existing Facebook data sources? 😱

Don't worry - all existing Facebook data sources will continue as they were - just without the optional action breakdowns. If you want to add them, just add a new Facebook data source.

Furthermore, there are a number of behind-the-scenes improvements to ensure a smooth experience for our lovely Facebook users. We hope you will like these changes - we enjoyed making them for you.

Do you like what you see? Let us know if you have comments or suggestions.

Plecto ApS - Cloud - Version 16016 - i-0d3a84dfa51388053 - eu-west-1a